// I introduced Millennials a few years ago (written by the coolest named couple in the world, Amy & Frog Orr-Ewing) in previous posts (part 1 – Intro, part 2 – What the commentators say) and have finally been able to pick it up again to digest some of the further gems within.
Here’s some nuggets from chapter 2, ‘Generational analysis’:
The Orr-Ewings highlight 7 key characteristics on p47 of the ‘Millennial persona’, as they put it, taken from Strauss and Howe’s, Millennials Rising:
- Special – previous generations have impressed upon them the belief that they are vital to the nation
- Sheltered – they are the recipients of some of the most radical youth safety policies
- Confident – they believe that good news for themselves is good news for the country
- Team-orientated – living life with others is paramount
- Achieving – they are the best educated and behaved adults in the nation’s history
- Pressured – they feel the need to excel
- Conventional – they believe that social rules help
The authors also quote a report from the Evangelical Alliance Council Meeting on September 16, 2009 on ‘The 18 – 30 Mission: A Missing Generation’
In research carried out by Innovista it was found that 96% of church leaders think that increasing the number of 16 to 30 year olds in the church is either more important or as important as any other top priority. Yet despite this, only 11% of the same church leaders felt ‘well resourced’ to do this in terms of people, training, and tools. p48
They are looking for a job that will give them everything. p49
The “magic” for Gen Yers comes in making a difference – producing something worthwhile – whilst working with a great team and getting the rewards they feel they deserve. p49
Teaching on giving will need to be strong and clear as will the link between caring about social justice and doing something about it personally as the gap between rich and poor increases. p52
Consumerism and brands
Due to the amount of adverts, the focus of the millennial consumer has become lifestyle image rather than functional need. p56
[Millennials are] used to not having to exert much effort. p57
To become part of the inner circle a brand needs to be trusted, agile, transparent, and engaging. p59
“Hyper communication” leads to constant multitasking, and the potential for CPA (continuous partial attention). p62
This point resonated as I’ve recognised the shifts in my behaviour over the last five years or so: multi-device consumption, shorter attention span, increased ease of distraction etc.
Quoting p46 of Smith and Snell, Souls in Transition,
The vast majority are intuitionists – that is, they believe that they know what is right and wrong by attending to the subjective feelings or intuitions that they sense within themselves when they find themselves in various situations or facing ethical questions… The majority of emerging adults interviewed had difficulty thinking of even one example of a situation recently when they had some trouble deciding what was the morally right or wrong thing to do. p64
If we succeed in reaching this generation for Christ they have the potential to rival the Victorians in the impact they make in the world in rebuilding the community and the family, tackling poverty and seeing massive social transformation in the face of poverty and inequality. Could they usher in another great Evangelical century? p70
// It’s taken longer than I’d hoped, but ‘hey-ho’, life is full and fun at the moment! I introduced Millennials (written by the coolest named couple in the world, Amy & Frog Orr-Ewing) in a previous post and wanted to continue getting some quotes up here. So here’s some interesting bits from the first of five chapters, ‘What the commentators say’:
// Long. Too long since I’ve been able to get some proper musings up here. However, changing working patterns should rectify that though and especially in relation to a great little book I’m reading at the moment.
The kind Mr Paul Lambert gave me Millennials by Amy & Frog (surely the best name in the world!) Orr-Ewing a few months ago at the stage of dreaming and thinking about what Mosaic would look like. It couldn’t have been a more timely book had I actually read it! Well, a few months on, and with changing job shapes, I’ve finally been able to get stuck into this little book. My plan, as I work my way through it, is to post quotes in coming posts hopefully providing an opportunity for you too to engage with the subject matter too.
Our passion behind beginning Mosaic was to reach those in the 18-30s generation: a grouping who are becoming the influencers in society as they get jobs, pursue carriers and influence the direction society takes. They tend to be spiritually interested, but averse to institutional expressions of church. Our heart is to see Jesus capture and transform their hearts and lives, especially men who are increasingly being told by our culture to remain boys for longer and longer! More on that in due course.
So, what has that got to do with ‘Millennials’? Continue reading